“The arts industry should be driven by an Agenda, not Trends – Stonebwoy urges

3-Time Best Reggae/Dancehall Act in Africa, Stonebwoy, in a recent interview on UTV has urged the Ghanaian entertainment ecosystem practitioners, including art writers and mass communication media to set a well orchestrated agenda to structure and elevate the entertainment industry rather than following trends to determine its progress.

According to him, when entertainment “gatekeepers” attempt to influence consumers, and establish a hierarchy of prevalence, there would be an increase in public awareness and concern of salient disorders and challenges faced in the creative food chain, as they a great influence to their audience by instilling what they should think instead of what they think, hence, if an agenda is reported frequently and prominently, the audience will regard the issue as more important.

Speaking as guest to Nana Ama McBrown on “United Showbiz” entertainment show, the award-winning reggae/ragga & dance-hall artiste revealed that, when there is a theory of agenda-settings, the audience will follow important issues established by the media, this he explained will have the ability to effect cognitive change among higher authorities and stakeholders to come to the aid of art practitioners, and also structure their thinking towards the entertainment sector.

However, during the interview, Stonebwoy also entertained viewers of the show with tremendous liveband performance of songs off his 4th studio album, Anloga Junction, which is receiving critical acclaim and global recognition. He began the set with “Tuff Seed” – an inspirational dance-hall jam and “Sobolo” – a love jam all released in 2019. “Le Gba Gbe”, “Journey”, “Nominated” featuring American singer – Keri Hilson, “Everlasting” and “Strength and Hope” were successive songs he dropped off the album.